So, a hypothetical App, created for all things sewing, crocheting, and knitting. So is a play on words and ideas as well as shapes and lines. the shape of the logo is a continuous line of string, and the name plays of the word sew and the aspect of not knowing what to do next or how to start. Full of vector based diagrams and tutorials. Different categories of projects exist for levels beginner, intermediate and advanced. The soft purple color also give a calming and creative backbone to the app.